Netflix, once a simple DVD-by-mail service, has evolved to become a media powerhouse and a prominent player in the entertainment industry. A huge part of that success can be attributed to their original content. Netflix Originals are television shows and movies produced and distributed exclusively by the streaming giant. In recent years, these productions have grown in both quantity and quality, and are posing a serious threat to traditional studios.
The Advantages of Producing Original Content
Netflix, like any other streaming service, relies heavily on licensing to offer a diverse catalogue of television shows and movies. However, they have found that producing their own content has several advantages:
Control over the content: Netflix has the freedom to tell the stories they want to tell, unrestricted by network or cable standards.
Brand recognition: With a recognizable “Netflix Original” label, viewers know they are in for a high-quality production.
Viewer retention and acquisition: Exclusive original content can entice new subscribers and keep existing ones from canceling their subscription.
Breaking the Mold with Cutting-Edge Content
Netflix has made a name for itself by creating shows that are not typically seen on traditional television. With edgy concepts and unique storytelling techniques, they have disrupted the industry in ways that were thought impossible. Some of their biggest hits include:
Stranger Things
Narcos
Orange is the New Black
The Crown
Master of None
Disrupting the Industry
The success of Netflix Originals has not gone unnoticed. Traditional studios, networks, and cable companies are feeling the pressure to adapt or be left behind. Many have started to create their own original content, but with so much competition, it can be difficult to stand out. Netflix’s advantage comes from their ability to take risks and create content that is truly unique.As the entertainment industry continues to evolve, it’s clear that Netflix Originals are here to stay. They have proven that there is a demand for innovative and thought-provoking content, and are constantly pushing the boundaries of what is possible in television and film.
