When Netflix started streaming shows like “House of Cards” and “Orange is the New Black,” in-house programming was a unique concept. Yet, today, Netflix has become the powerhouse that has disrupted the entertainment industry through its innovation and cutting-edge content. Netflix Originals are changing the way people view entertainment and is becoming a significant challenge for traditional television makers.
What are Netflix Originals?
Netflix Originals refer to the content that’s created, produced, and even financed by Netflix. The company works directly with writers, directors, and producers to bring fresh and exciting stories to audiences. It started with the drama series “House of Cards” released in 2013, and since then, Netflix Originals have expanded to a range of genres like comedy, drama, sci-fi, and more.
How are Netflix Originals Disrupting the Entertainment Industry?
Netflix Originals are redefining the television industry’s structure, with the way new content is produced and distributed. Cable networks and television stations typically produce shows with traditional release schedules and runtime durations governed by advertisers. In contrast, Netflix has given creators the freedom to make shows that fit the needs of the story, and viewers can watch them all at once or pace their viewings at their own convenience.This freedom of choice in content consumption has resulted in a rise in subscriptions. The streaming giant has as many as 208 million subscribers worldwide, with nearly 70 million of them in the United States.
What Makes Netflix Originals Stand Out?
Netflix Originals stand out from traditional TV shows because they’re riskier in terms of their storylines and topics. They’re not afraid to tackle social or political issues, and they’re not governed by advertisers or scheduled time constraints, so they can be more daring in their storytelling. Their shows feature actors and actresses previously underrepresented on network television, and their international audience is enjoying Netflix’s original programming.
Conclusion
The TV industry has always been a difficult market to crack, but Netflix has managed to leverage innovative content production, global reach, and a tech-savvy business model to become one of the strongest players in the industry. With disruption inevitably comes change, and with Netflix Originals leading the way, we can only expect to see more transformation in the future.
